Marketing
Aims:
- Picking a goal
- Situation Analysis
- Career overview
- Personal key strengths summary
- Building your Personal Marketing campaign
Personal marketing can help you with many different kinds of goals. To start this process, pick one that you'd most like to work on, such as: Getting a better job, or performing better at the one you have, Improve yourself mentally, physically and improve your relationships with other people.
Next, we will take an honest look at you. What are your strengths and weaknesses in relation to the goal you have chosen? What resources do you bring to the table? Where will your challenges be? What factors outside yourself represent opportunities and threats to your success? What or who is your competition? What have you already tried? We think it's helpful to write down your answers to the questions as we go along.
Your Career Overview is an important part of your situation analysis and something key for an employer. We will talk through it with you making sure you have an interesting storyline which is articulate, clear and succinct, highlighting your strengths and achievements.
Next we discuss your Personal Key Strengths summary. Don't be too worried if, like a lot of us you have some difficulty when it comes to talking about yourself. The preparation of some self-marketing, personally spoken "Presentation" statements can give you a real edge when it comes to your turn to talk about yourself and your most powerful skills and attributes. "Tell me about yourself" is by far the most common job interview question and is often the first thing that is actually asked of you.
Once we have your key strengths clearly outlined we can start working on building your Personal Marketing campaign. This starts by looking deeper at yourself, finding out what motivates you to succeed.
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